Prince’s new perfume debuts tomorrow. It 's called “3121,” which is either some mystical secret message or his ATM PIN. It’s billed as “xquiste” and “xotic,” and it’s probably as xpensive (hah! See what I did there?) as the rest of the perfumes on the market. Americans spend $2.8 billion on fragrances per year, which seems a little low. That’s about 3,953 bottles.
There was a time when people applied cologne with a paint roller; you’d get in an elevator behind someone drenched in Giorgio, and your eyes watered like Salieri listening to something Mozart dashed off on his lunch hour. There was something so proudly corrupt about that smell. It was like the aroma given off by a bonfire of costumes worn on “Dynasty.” It went out of style, as they all do; when I was tending bar in a college joint, half the guys appeared to have exchanged their blood for Drakkar Noir, and now that’s out. I’m not opposed to scents, and I’m partial to a little Bay Rum in the winter; smells like you’ve just come from an old-style barbershop where the men read Esquire and speak in terse, Hemmingway-esque sentences. But I never finish a bottle of anything. Don’t know anyone who has, either.
For all the innumerable variations, perfumes and colognes come down to the same basic scents.
Crisp: someone squirted a lemon on your neck
Floral: you’re being suffocated by a pillow full of rose petals
Musk: bull sweat
Spice: bull sweat plus a dash of turpentine
Woodsy: top note of Pine-sol, hint of loam
Someone needs to invent a cologne or perfume that has non-traditional aromas. Fresh Play-Doh. Ditto fluid. Sharpies. I have fond memories of the neighborhood swimming pool, so I’m partial to hot chlorine. (Seriously.) There’s that new-baby smell that men don’t seem to get, but drives women nuts. Any suggestions for unusual scents that deserve bottling? Extra credit if you can suggest another local celeb who should come out with a private aroma.


Tonic
Make mine hair tonic with juniper berries. Makes you smell like you got a new haircut and close straight razor shave in some gin mill. I'd think any of the Kennedys would favor such a scent.